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Crossovers

Crossovers is an unique events-driven website for The Arts Council and The University of Greenwich

The Crossovers Event

The concept behind the event was to offer a place for conversations between the cultural, tourism and economic development sectors. The event itself was held at The Turner Contemporary and BLACKLIGHT created a brand to reflect the theme of conversation as well as the venue.

 

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Creative driven

BLACKLIGHT created a custom visual identity to reflect the creative industries, ideas and conversations.

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Online debate

The website features a live forum for memebers – an area for discussion before and after the event itself.

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Event Branding

BLACKLIGHT created the unique Crossovers branding for both website, print and the event itself.

 

Crossovers Branding

Crossovers Branding

Responsive design

BLACKLIGHT designed and built the website on a responsive framework. We recognised that the ability to access content and join in the discussion was not only a great feature but also important to the principle of the event itself.

We’ve gave Crossovers a distinctive brand, one which addressed the needs for the present but also looked towards the future.

BLACKLIGHT did an amazing job and really understood where we wanted to head with the site. People are still impressed with the site a year after production – James Kennell, Director of Economy Research, Greenwich University

Client
The Arts Council & University of Greenwich

Date
Summer 2012

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About the Project

An events-driven website with a emphasis on accessibility. Built on a responsive design, the website works across desktop, tablet and smartphones with a fully integrated forum which can be accessed from anywhere.

The branding needed to reflect the creative industries, unique space for discussion, collaboration and ideas.