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05 Jan '14

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Content is King

Why is Great Content Important?

As you may or may not know, Google’s ever-evolving ranking algorithms took another step forward in 2013. Finally it has the sophistication to identify and rank websites based on relevance and the quality of content. … Read More

03 Jan '14

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What makes a Brand?

So then, what is a Brand?

The common answer is that a brand is a logo and some company colours. These are certainly elements of a brand but in practice there is a lot more going on – both seen … Read More