Bow Windows Bookshop

Established in 1964, Bow Windows Bookshop in Lewes required a rebrand across all printed media and a fresh look to their website.

Updating a Tradition

Bow Windows Bookshop is a renowned seller of fine antique books and maps and well established in the UK and overseas markets. BLACKLIGHT were tasked with updating the brand whilst keeping the history of both the business and the customer base. The new brand is based on traditional, classic typography working together with a modern logo aesthetic.

Fresh Branding

BLACKLIGHT were tasked with updating the Bow Windows identity whilst not loosing sight the traditions and history of a well established, successful business.

Website Design

BLACKLIGHT also designed the Bow Windows website. Our aim was to revitalise the look of the website whilst still giving users the great experience they have come to expect.

In Print

We rebranded business cards, letterheads, forms, packaging labels, bookmarks and tote bags giving Bow Windows the complete rebranding in print as well as online.


In Print

We redesigned the full range of Bow Windows printed media and created a brand identity which would look equally good in colour or black and white so that Bow Windows could adapt to any printing needs.

Stationary Branding

Stationary Branding

A Fresh Perspective

Working with established businesses creates different challenges from creating fresh brands. Bow Windows required an understanding of the history of the business in order to create a fresh, revitalised brand that would not loose sight of the customer base.

BLACKLIGHT understood exactly what we were after and were able to update our identity whilst being sensitive to the history of the business – Jon Menzes, Owner, Bow Windows Bookshop

Bow Windows Bookshop

October 2012

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About the Project

Rebranding a successful antique book business in the heart of Lewes. Bow Windows Bookshop is recognised in the UK and international markets and required a total reworking of all stationary, shop assessories and packaging. BLACKLIGHT also took the rebrand across to the online shop to ensure the consistency and professional approach that customers around the world have come to expect.